Postfazione. Che cos'è un progetto?

Abstract

We should go back to the project and redesign it. Maybe even changing its form. No longer a technical drawing, a sketch on paper, a working scheme of an object that does not yet exist, but something different. Maybe a different kind of drawing, a diagram, or maybe a story. No storytelling though, please, at least if by storytelling we mean telling stories as is done in marketing to sell products. No, the project can be thought of as a story only if the story is also thought of as a project. Without a formal definition of storytelling we cannot think of formalizing the way to take into consideration the social dimension of objects. In the end it is Bruno Latour, perhaps in spite of himself, who acts as mediator. Between a discipline, design, that deals with giving form to things, and another, semiotics, that thinks about the notion of form in a profoundly different way. Not only as a physical configuration, but as a logical configuration, a way of thinking about a cultural artifact within a social system without which it would not make sense.