Zeta printing. Storytelling mon amour

Abstract

Storytelling, or "storytelling." This is the the watchword of contemporary communication, the key concept on which to work in order to to be successful, to fascinate crowds and become memorable memorable, and even to convince them to buy a product, whatever it is. a product, whatever it is; this is the discovery, the discovery, communicative innovation, the ace up the sleeve of today's advertiser. As simple as the ubiquitous minimalism, as effective as that "subliminal message that "subliminal message" of hidden persuaders, whose idea communicators of every kind caress as Number 1 does with his white cat (the archenemy of agent 007 of agent 007 who commands the Spectre, ed.). Storytelling is the keystone of extraordinary marketing operations. extraordinary marketing operations: from Eataly, which has triumphed by telling the stories of food, to Ikea, which tells the stories of those who buy its furniture. furniture. It all seems rather simple, a precise precise solution, easy to put into practice; we all know how to know how to tell stories after all, we have always done it. Yeah, so how come we didn't come up with it sooner?