| 2024 |
Leveraging attribution models for enhanced scenario planning in strategic decision-making |
Contributo in atti di convegno pubblicato in volume |
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| 2024 |
Tourism Statistics Literacy (TLS) and Destination Management: The Case Study of the Greater Miami Convention and Visitor Bureau (GMCVB) |
Contributo in atti di convegno pubblicato in volume |
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| 2024 |
Delving Into Digital Destination Branding: The Case Study of Sicily and Le Soste di Ulisse |
Contributo in atti di convegno pubblicato in volume |
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| 2024 |
Data-driven Strategic Process in the Hospitality Industry: Studying Hotel consumers’ purchase intention through web analytics. |
Contributo in atti di convegno pubblicato in volume |
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| 2024 |
Investigating hotel consumers’ purchase intention on web analytics data through PLS-SEM |
Contributo in atti di convegno pubblicato in volume |
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| 2024 |
Exploring Hotel Consumer Purchase Intentions Through Web Analytics: A PLS-SEM Approach |
Contributo in atti di convegno pubblicato in volume |
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