Vineyard’s Aura. Touristic discourse in Ridley Scott’s A Good Year

Abstract

This essay – part of an ongoing project dedicated to highlighting the rhetorical and ideological representations of food and wine in cinema – carries out a semiotic analysis of the film A good year (2006) by Ridley Scott, with the aim of identifying the role that wine plays in it and therefore in the represented touristic imaginary. In this film, a spatial dialectic among city and country gets outlined which allows to identify two competing forms of life – one metropolitan, the other related to living in the country. By highlighting the differences among them, the article seeks to define the terms of the auratic proposal which oeno-tourism makes to the urban citizen tempted of visiting wine lands.