A survival approach for the analysis of cruise passengers’ behavior at the destination

Abstract

The present work aims at proposing an analysis of cruise passengers’ behavior at the destination through a survival analysis approach. Data collected through GPS devices on cruise passengers’ behavior in the port of Palermo and Dubrovnik are analyzed in order to show similarities and differences among behaviors at the destination, according to socio-demographic characteristics. Results are of interest from both a methodological perspective, related with the processing and the analysis of GPS data, and from the destination management perspective.