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LUCIANO CINQUANTA

A statistical analysis of consumers’ perception of wine attributes

  • Anno di pubblicazione: 2012
  • Tipologia: Articolo in rivista (Articolo in rivista)
  • Parole Chiave: ORDINAL DATA; CUB MODEL; Consumer perceptions
  • OA Link: http://hdl.handle.net/10447/293834

Abstract

"\"Summary: The importance of extrinsic and intrinsic attributes of wine for consumer. purchase decision is object of a lively debate. This work provides some insights into the. problem by analyzing data from a survey on consumers’ perceptions using CUB models.\""