A statistical analysis of consumers’ perception of wine attributes
- Anno di pubblicazione: 2012
- Tipologia: Articolo in rivista (Articolo in rivista)
- Parole Chiave: ORDINAL DATA; CUB MODEL; Consumer perceptions
- OA Link: http://hdl.handle.net/10447/293834
Abstract
"\"Summary: The importance of extrinsic and intrinsic attributes of wine for consumer. purchase decision is object of a lively debate. This work provides some insights into the. problem by analyzing data from a survey on consumers’ perceptions using CUB models.\""