Innovation and value creation in agriculture: Results of an experimental analysis of the use of sensors on sicilian vineyards of chardonnay cultivars

Abstract

Innovation represents the company's competitive strength. Without innovation, the company cannot stay on the market. In economic theory, innovation has been strongly expressed as the engine of the development of the enterprise and of the territory. In agriculture, innovation is always an important tool. In this direction, smart agriculture is an innovation that allows the company to remain competitive. This contribution presents the results of an experimental test carried out on Chardonnay vineyard cultivars using sensors that measure soil moisture. Results show that sensors reduce variable costs and improve gross income.