The Effect of Prosocial Priming in the Presence of Bystanders
- Authors: Scaffidi Abbate, C; Ruggieri, S; Boca, S
- Publication year: 2013
- Type: Articolo in rivista (Articolo in rivista)
- OA Link: http://hdl.handle.net/10447/77264
Abstract
This study investigated influence of the priming and bystander apathy on helping behavior. After priming prosociality through a Scrambled Sentences Test, participants encountered a woman who dropped the books she was carrying. Helping behavior in bystander and no-bystander conditions was tested. The results showed that people in a prosocial-prime condition were more likely to help than people in a neutral-prime condition and that the effect of priming persists even in the presence of bystanders.