“Prodotto Famiglia” Trasformazioni sociali e relazionali attraverso la pubblicità

Abstract

Advertising is a very interesting research field for general psychology and, in particular , for the psychodynamic of the family relations. If the analysis of advertisements in media allows us to infer the characteristics of the man-environment relationship , it is also true that advertisements not only reflect changes in the structure of family and social relationships, but also judges the acceptability and legitimacy of behaviors. Scholars in psychological and social field agree that tv spots containing familiar scenes should not be interpreted as a simple marketing messages, but also as a reflection of the transformations and vehicles for behaviors and intra and extra domestic attitudes, in their symbolic and representative roles, and it cannot be ignored by those who work with families at different levels (research, clinical , and prevention).