La sfida competitiva nelle destinazioni turistiche minori. Rinvii alla responsabilità socioculturale e ambientale

Abstract

This contribution considers the socio-economic development of small tourist destinations. Attention is mainly paid to identifying the customer segments and the entrepreneurial dynamics that qualify the supply chain of the tourist industry by analysing the relations among operators who satisfy similar needs (not only direct competitors but also indirect ones) and even those among suppliers and complementors. Further considerations regard the socio-environmental responsibility - and not only that - which the subjects called to promote the development mentioned above must assume. The study commitment limited to small-scale destinations considers the "morphological" characteristics in these spatial circumstances in which some phenomena can worsen, including overtourism, the absence of a part of the offer on-site supply chain, and the lack of specific professional skills.