A Relational Approach to Networks in a Tourism Destination: Business and Family Networks in San Vito Lo Capo, Sicily

Abstract

This article constructs a relational framework using the principles of the Network Approach to examining the business exchange structure of a tourist destination. Network Analysis is the methodology to analyse the metrics of collaboration and cooperation among destination companies. The model was applied in a remote tourist destination named San Vito Lo Capo on the island of Sicily, where tourism has significantly expanded in the last twenty years. The focus is on how groupings of small companies within family relations can govern and be responsible for tourism destination cooperation. As the main result, the existence was identified, of a relational framework where three clusters of families with a high density of exchanges emerge. These families can influence the tourism business at the destination, guaranteeing cooperation among other business companies. The findings show the existence and the importance of informal business networks and the contribution of Network Analysis to understanding the structure and cohesiveness of a tourist destination.