Tourism Discourse and Corporate Identity: A corpus-based study on eco-hotels' websites

Abstract

This work, as a case study, focuses on the analysis of tourism discourse (Dann 1996; Gotti 2006; Maci 2013) – i.e. English as specialised and promotional discourse in the tourism field – applied by twelve websites promoting eco-hotels, when they build their corporate identity and communicate it online to the ‘global audience’. Tourism discourse (Dann 1996; Gotti 2006; Maci 2013, Manca 2016) is a relatively recent area of study (Nigro 2006: 75). It is defined as a “sub-system of the common language used in professional, technical or scientific areas for descriptive or communicative purposes” (Gotti 2006: 15-34).