WORDY: A semi-automatic methodology aimed at the creation of neologisms based on a semantic network and blending devices

Abstract

In this paper, we propose a semi-automatic tool, named WORDY, that implements a methodology aimed at speeding-up the process of creation of neologisms. The approach exploits a semantic network, which is explored through the spreading activation methodology and exploits three blending linguistic techniques together with a proper ranking function in order to support companies in the creation of neologisms capable of evoking semantic meaningful associations to customers.