Dalla botte al bit. Descrizione e uso dell'Archivio Tasca D'Almerita

Abstract

The Digital Archive and Corporate Heritage Enhancement: The Tasca d’Almerita Winery project, initiated in 2022 in collaboration with University of Palermo, Tasca d’Almerita, and Villa Tasca, aims to explore and enhance the cultural and historical heritage of the Tasca d’Almerita family and winey through the utilization of their archives. The project seeks to demonstrate how an archive can be transformed into a powerful tool for fostering cultural, creative, and heritage practices, closely linked to marketing and brand identity development—particularly for a family business with aristocratic roots and a deep connection to the land and wine production.