School Bike Sharing Program: Will it Succeed?

Abstract

Encouraging active and sustainable transport modes in order to limit the excessive use of cars, as well as reducing pollutant emissions and creating livable urban environments, has become one of the priorities for policymakers in recent years. The introduction of innovative systems increasingly being introduced in modern cities, such as bike sharing, can certainly contribute to the spread of cycling and thus allow a radical change in the mobility habits of their citizens. This can be especially true for high-school students who are often otherwise accompanied by their parents with private cars. This article aims to assess the influence that a bike sharing program for students has on modal share and on city mobility. As a case study, the city of Palermo was chosen, where the use of the car for home-school trips is prevalent. The "Go2School" project, which involves the creation of a bike sharing program for four schools, with the construction of cycle docks and cycle paths in the nearby areas, will soon become a reality. Thanks to appropriate surveys and questionnaires, a multinomial logit model was calibrated to estimate the modal share towards bike sharing for the students and evaluate the demand for this transport mode.