ENHANCE KNOWLEDGE MANAGEMENT PRACTICES IN AGRI-FOOD SECTOR: SOME PRELIMINARY CONSIDERATIONS

Abstract

In recent years, corporate museums are becoming a very widespread organizational phenomenon. In the academic debate, studies on the corporate museum are few and focus exclusively on a communication and marketing perspective. In academic debate, only a small number of studies have focuses on this phenomenon from the knowledge management (KM) perspective. The corporate museum can become a place of representation of organizational memory and a source of knowledge and innovation. In management and organization studies, define organizational memory as a repository of knowledge and KM practices (Grant, 1997; Alavi & Leidner; 2001; Antunes & Pinheiro, 2020; Zahra, et al., 2020). In this study, we consider “organizational memory” as a set of knowledge present within an organization in the form of documents, information material or any other form that can represent managerial routines and practices (Vesperi and Ingrassia, 2021). The strategic function of the corporate museum does not end with the mere collection and representation of organizational artefacts. The corporate museum can be understood as “Ba” (Nonaka & Toyama, 2005, p. 428). According to Nonaka and Konno (1998), the ba is in a specific space created to collect and manage the knowledge of an organization. Ba is to be considered a shared space in which people - through dialogue, interaction with organizational artefacts and the contextual sharing of knowledge - can learn new knowledge and innovative solutions.