SUSTAINABLE MOBILITY AND TOURISTIC VALORIZATION OF INLAND AREAS: THE TERRITORY OF POLLINA BETWEEN IDENTITY AND LANDSCAPE

Abstract

This study explores how the territory of Pollina can leverage cycling tourism and other forms of sustainable mobility to promote tourism in inland areas. It draws inspiration from projects conducted in the Italian territory. The goal is to integrate the beauty of the landscape and cultural heritage with eco-friendly travel modes such as cycling tourism, trains, and bike-sharing. Collaboration with local stakeholders is crucial to create a comprehensive tourist experience. The case of Pollina demonstrates how careful planning and collaboration with various stakeholders can develop a model of sustainable mobility that contributes to economic growth and environmental sustainability, while enhancing the unique characteristics of the territory.