Amarelli's Industry 4.0 Transformation with IoT and Digital Advertisement: Optimizing Operations and Engaging Customers

Abstract

This paper presents a vertical IoT solution for Amarelli, a licorice producing company, aiming to optimize their operations and enhance their customer engagement through the integration of IoT technology, Enterprice Resource Planning (EPR) system, e-commerce and social media advertising. The proposed solution includes several key components, such as IoT-enabled production monitoring, warehouse monitoring, RFID tracking, and real-time data analysis. The solution also integrates an ERP system, to provide business intelligence and e-commerce combination to enhance online presence and customer engagement through social media advertising. This vertical solution will enable Amarelli to improve efficiency, productivity, and profitability, while also providing valuable insights into customer preferences and purchasing behavior. The implementation of this solution will position Amarelli at the forefront of Industry 4.0, and help the company to stay competitive in today's rapidly evolving marketplace.