An overview of Tourism Statistical Literacy

Abstract

Tourism Statistics Literacy encompasses the ability to comprehend, analyse, and apply statistical data relevant to the tourism industry. This skill is crucial for stakeholders, including government bodies, businesses, and researchers, seeking to harness the vast potential of tourism. It involves interpreting key indicators such as tourist arrivals, accommodation occupancy rates, and economic contributions. Proficient tourism statistics literacy empowers decision-makers to formulate effective strategies, allocate resources efficiently, and respond to evolving market dynamics. With accurate data interpretation, tourism statistics literacy becomes a cornerstone for fostering resilience, innovation, and optimal management within the complex tourism ecosystem.