Measuring tourism seasonality across European countries

Abstract

This paper will propose a general approach for the analysis and measurement of seasonality in tourism, based on an analysis of the pattern of seasonal swing, as a preliminary step for the assessment of seasonal amplitude. The seasonality of tourism demand across European countries will be analyzed and clusters of countries identified, which are based on a similarity of their seasonal pattern. After discussing the limitations of the most frequently used indices employed in the tourism literature, a new index for measuring seasonality in tourism will be suggested in order to measure seasonal amplitude. The latter takes into account the ordinal and cyclical structures of seasonal variations. The results demonstrate a strong connection between seasonal patterns and the spatial distribution throughout European countries, which may orient future policy actions for dealing with seasonality on a European level.