Does browsing behaviour and buying attitude change on the basis of access device? The case of Sunweb.nl
- Authors: Furio Urso; Nicola Argentino; Antonino Abbruzzo; Maria Francesca Cracolici; Reza Mohammadi; Kevin Pak
- Publication year: 2024
- Type: Contributo in atti di convegno pubblicato in volume
- OA Link: http://hdl.handle.net/10447/646293
Abstract
This study investigates howthe browsing and buying behavior of consumers may vary based on the devices they use to access a website. Utilizing surf data from Sunweb, a digital company providing tourist services, a two-step procedure combining model-based clustering and survival analysis is employed to explore these potential differences.